Feature ROI Analysis
An assessment of which product features drive revenue and which ones drain resources, helping to prioritise the right development efforts.
19,200 DKK
Price is exclusive of tax
Developing new features without a clear return-on-investment (ROI) strategy often leads to wasted resources and bloated products that do not align with business goals.
My Feature ROI Analysis helps businesses identify which features contribute to growth and which ones should be improved, scaled, or phased out.
By using both quantitative and qualitative data, I evaluate feature performance, customer engagement, and the cost-to-benefit ratio. This allows businesses to focus their development resources on high-value initiatives while eliminating or optimising underperforming features.
Process:
- Feature Usage & Performance Assessment
- Analysing product usage data to determine which features are actively used and which are underutilised.
- Identifying features that contribute to user retention and customer satisfaction.
- Cost vs. Value Breakdown
- Calculating the development and maintenance costs of each revenue generating feature.
- Comparing costs against direct and indirect revenue contributions (e.g., increased conversions, retention, upsells).
- Customer & Stakeholder Feedback Analysis
- Reviewing customer insights, support requests, and stakeholder feedback to determine feature desirability.
- Identifying feature gaps that could drive further value.
Output:
- Feature Impact Report
- A data-driven analysis of how each feature affects revenue, engagement, and overall business performance.
- Cost vs. ROI Breakdown
- A comparison of development and maintenance costs versus each feature’s value contribution.
- Feature Prioritisation & Optimisation Plan
- A structured action plan outlining which features should be improved, scaled, or removed to maximise ROI.
Note: Feature complexity, product size, and available data affect the depth of this analysis. Pricing may be adjusted for companies with extensive feature sets or complex evaluation needs.
Testimonials
"To have an impartial and independent technical consultant that understands both the business and technical requirements has been crucial for moving our operations forward. Oliver has delivered excellent service and understands the balance between tech, time, and resources."Aller Media A/S
Thomas Culmsee, Head of products & development at Digital Business Transformation Aller Media A/S
"Oliver is amazing. He has an impeccable can-do attitude and has ensured that we for the first time (in a long time) feel good and safe in and around Tech. His strong skill set in explaining complex technical concepts and mixing them with business is second to none. Last but not least Oliver’s vision of Technical initiatives up against our company and brand value is something we never thought we would find"Gubbe
Sandra Lounamaa, CEO & Co-Founder, Meri-Tuuli Laaksonen, Co-Founder, Jonina Tiihonen | Head of Strategy & Systems
"I have enjoyed the high competence and energy level of Oliver on several projects previously, and I therefore asked him to join in on a current BI project. We have enjoyed getting new perspectives and professional facilitation to get our BI project set in the right direction. I always look to Oliver for guidance, second opinions and to enjoy his great company. I will at all times recommend working together with Oliver"Nordisk Film
Claus Ladefoged, Head of Product - Nordisk Film+
"Oliver rescued our company from a dull path for the product and has been an extremely crucial part of our journey towards a successful launch of our MVP. From assesing our tech stack, to identifying the right profile of developers, to even aiding with grant applications and pitchdecks. Oliver uses his extensive technical experience in combination with his bright entrepreneurial mind to set the scene for green startups like us - and he does it damn well."TrialSync
Johan Lauritsen, Chief Executive Officer
"We have used Oliver as a trusted Technical Advisor in our due diligence before investing in a number of startups. Being able to leverage someone with Oliver's skillset to provide an 'under-the-hood' assessment of the technical founders, their codebase and processes, have been a critical factor in whether or not we chose to invest."Ugly Duckling Ventures
Rune Hven-Jensen, Co-Founder & General Partner, Andreas Green Rasmussen, Co-Founder & General Partner
I focus on value, not hours
I’m here to create real, measurable value for you and your business — whether that means boosting your top‑line revenue or improving your bottom‑line profitability. The only way to achieve outstanding results is through close collaboration and open dialogue with you and your team.
That’s why I don’t operate like a traditional consultant billing by the hour. Instead, I offer transparent, fixed‑price packages tailored to the outcomes we agree upon. This approach removes any uncertainty about costs and eliminates the pressure to track billable hours. Your focus stays squarely on the value we create together — not on how much time I spend.
It’s in both our interests to align pricing directly with the impact delivered. To make things simple, I’ve developed 20 predefined packages covering the most common business needs. If none of them perfectly match your situation, we’ll scope a custom project together to ensure you get exactly what you need — at a clear, agreed‑upon price.
